Battersea - "We’re All In, For Them"

New Commercial Arts

New Commercial Arts London, United Kingdom

477

This ad is part of the ACT Responsible Collection

Brand: Battersea
Country: United Kingdom

Advertiser: Battersea Dogs and Cats Home

Title	We’re All In, For Them
Agency	New Commercial Arts
Campaign	We’re All In, For Them
Advertiser	Battersea Dogs and Cats Home
Brand	Battersea
Date of First Broadcast/Publication	2024 / 2
Business Sector	Animal Rights/Safety/Adoption
Philosophy	Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world.
Media Type	Print
Soundtrack	‘Home Again’ by Michael Kiwanuka
Production Company	magna studios
Sound Design Company	750mph
Production Company	Making Pictures
Advertising Manager	Sarah Matthews
Advertising Manager	Harriet Lancashire
Advertising Manager	Kate Hopkins
Advertising Manager	Georgina King
Advertising Manager	Lizzie Coates
Advertising Manager	Craig Billing
Client Creative Lead	Joe Mateo
Founder & CCO	Ian Heartfield
Creative Team	Charlotte Prince
Creative Team	Loriley Sessions
Creative Team	Alex King
Creative Team	Raymond Chan
Founder & CEO	James Murphy
Head of Client Services	James Derrick
Account Director	Janki shah
Account Manager	Jeff Baker
Founder & CSO	David Golding
Senior Planner	John Blight
Founder/Head of Production & Operations	Matt Craigie-Atherton
Agency Producer	Olive Andrews
Project Manager	Kristina Evetts
Media Agency	Manning Gottlieb OMD
Media Executive Director, Client Team	Gerry Ridgway
Media Business Director	Jane Ridehalgh
Director	Hector Dockrill
Producer	Theo Hue Williams
Executive Producer	Isobel Conroy
Founder/Exec	James Sorton
Director of Photography (DOP)	Joel Honeywell
1st AD	Paul McCann
Production Manager	Smera Kumar
Production Assistant	Nerissa Gomez
Production Assistant	Daragh McCann
Offline Editing	Stitch
Offline Post Producer	Sarah Adewunmi
Offline Post Producer	Alice Clarke
Offline Editor	Rich Woolway
Post Production	Electric Theatre Company
Online Producer	Oliver Whitworth
Grade	Jason Wallis
Online/Flame	Bradley Cocksledge
Music / Sound Design	Mr. Pape
Music Supervision	Chloe Sitton
Sound Producer	Tara O’Kelly
Sound Engineer	Giselle Hall
Dolby Mix	Mike Bovill
Photographer	Dan Burn-Forti
Photographer's Agent	Samantha Thompson
Agent Producer	Anna Freeman
Retoucher	Marco D’Uva
Post-production Producer	Cameron Henry
Design Company	King-Henry Soho
Designer	Christian Tunstall
Designer	Mat Wardle
Designer	Jasmin Price
Artworker	Bradley Baker