Title | The Ghost |
Title (original language) | Le Fantôme |
Agency | Dassas & Co |
Campaign | The Ghost |
Advertiser | Jacquet |
Brand | Maxi Jac |
Posted | April 2001 |
Product | Maxi Jac |
Business Sector | Biscuits, Bread, Crispbread |
Story | It makes more than one century that Philibert Jacquet doesn't work anymore but his spirit is still here, he watches over to satisfy his clients. |
Story (original language) | Ca fait plus d'un siècle que Philibert Jacquet ne met plus la main à la pâte, mais son esprit est toujours là, il veille à satisfaire ses clients. |
Philosophy | - Concentrate all the efforts on one brand only organizing Duroi progressive removal. - finalization of a federator code of all the products : Philibert Jacquet's fantom concept. |
Philosophy (original language) | - Concentrer tous les efforts sur une seule marque en organisant la suppression progressive de la marque Duroi. - Mise au point d'un code fédérateur de l'ensemble des produits : le concept du fantôme de Philibert Jacquet. |
Problem | Bread market is very competitive. Jacquet's sales drop. Limagrain forces are divided : two brands : Duroi and Jacquet. |
Problem (original language) | Le marché du pain est très compétitif. Les ventes de Jacquet regressent. Les forces de Limagrain sont divisées : deux marques : Duroi et Jacquet. |
Media Type | Television |
Creative Director | Richard cohen |
Copywriter | Richard cohen |
Art Director | Fabrice Delmas |
Director | François Ruggieri |
Production Company | A. Productions |
Music | A. Productions |
Recording Studio | A. Productions |