Thairath TV - "Presentation Board"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

4886

Title	Presentation Board
Agency	BBDO Bangkok
Campaign	Blind Taste
Advertiser	Thailand Association of the Blind
Brand	Thairath TV
Date of First Broadcast/Publication	2014 / 5
Business Sector	TV/Radio Programs & Stations
Tagline	Taste needs no eyes
Story	In thailand, blind people are often perceived to be inferior but losing one sense enhances the others; especially a sense of taste. We helped thailand association of the blind create blind taste, a food critic tv show Hosted by blind people in order to find restaurants where food is all about the taste rather than their looks. The show became instant hits. The blind is not only capable of being a lotto seller but the one with a real ability.
Media Type	Poster
Length	122 seconds
Market	Thailand
Chief Creative Officer	Suthisak Sucharittanonta
Creative Director	Suthisak Sucharittanonta
Creative Director	Chalit Manuyakorn
Creative Director	Choojai Ka Kalayanamitr
Art Director	Suthisak Sucharittanonta
Art Director	Anuwat Nitipanont
Art Director	Tiabtawan Limjittrakorn
Art Director	Rook Floro
Copywriter	Suthisak Sucharittanonta
Copywriter	Chalit Manuyakorn
Copywriter	Thasorn Boonyanate
Account Director	Taksina Vasaruchapong
Agency Producer	Nanthana Kumpiranont
Production Company	Longdo Production
Director	Sorasart Wisetsin
Director of Photography (DOP)	Udomsak Lekkrajang
Photographer	Bob Eye View