| Title | Say Yes to a More Crunchy World |
| Title (original language) | Oui à un monde plus croustillant |
| Agency | BETC Paris |
| Campaign | Say Yes to a More Crunchy World |
| Advertiser | Mondelez International |
| Brand | Heudebert |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Biscuits, Bread, Crispbread |
| Tagline | Say Yes to a More Crunchy World |
| Tagline (original language) | Oui à un monde plus croustillant |
| Philosophy (original language) | Que vous soyez rockeuse dans l’âme, 100% geek, born hipster, plutôt hippy chic, pétillante du matin au soir, avec Heudebert, la journée s’annonce beaucoup plus croustillante ! |
| Media Type | Television |
| Length | |
| Ad Supervisor | Martine Le Bras |
| Advertising Manager | Anne Genin |
| Advertising Manager | Matthieu Guignard |
| Advertising Manager | Marion Thouveny |
| Advertising Manager | Maïlie Fournier |
| Account Manager | Marielle Durandet |
| Account Manager | Constance Barde |
| Account Manager | Marie Giard |
| Executive Creative Director | Jacques Jolly |
| Art Director | Julien Bonnefoi |
| Art Director | Laurent Garbar |
| Copywriter | Marie Guittet |
| Strategic Planner | Elisabeth Jamot |
| Director | Gus Filgate |
| Traffic Director | Lena Lebras |
| Agency Producer | lisa budin-duée |
| Production Company | Bliss |
| Sound Production | GUM – Green United Music |
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