| Title | The Experimental |
| Brief | Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking. |
| Agency |
BBDO Bangkok
|
| Campaign |
The e-cigarette prevention campaign
|
| Advertiser |
Thai Health Promotion Foundation
|
| Brand |
Thai Health Promotion
|
| Date of First Broadcast/Publication |
2022 / 9
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking. |
| Media Type |
Television & Cinema
|
| Chief Creative Officer |
Thasorn Boonyanate
|
| Creative Director |
Thasorn Boonyanate
|
| Associate Creative Director |
Annop Khunwong
|
| Copywriter |
Panupong Nakju
|
| Art Director |
Nattnaree Kheaw-im
|
| Executive Assistant |
Mintra Sukitpaneenit
|
| Account Executive |
Pornchanok Wuttitanakorn
|
| Group Business Director |
Taksina Vasaruchapong
|
| Account Director |
Mira Komolwanich
|
| Agency Producer |
Toungrak Jiravatanarungsri
|
| Production Company |
Mum Films
|
| Director |
Suthon Petchsuwan
|
| Executive Producer |
Pattarajitr Trakarnkate
|
| Producer |
Nara Montrekul na ayudhya
|