| Title | Tamiya Calendar |
| Agency | TBWA\Thailand |
| Campaign | Tamiya Calendar |
| Advertiser | Siam Tamiya |
| Brand | Siam Tamiya |
| Posted | July 2011 |
| Business Sector | Corporate Communication |
| Philosophy | A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see. Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year. |
| Result | As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts. |
| Media Type | Packaging, Branding & Design |
| Art Director | Thirasak Tanapatanakul |
| Chief Creative Officer | Thirasak Tanapatanakul |
| Graphic Designer | Thirasak Tanapatanakul |
You might also like...
More Work
SEE ALLTank
- BRAND:
- Siam Tamiya
- AGENCY:
- Creative Juice/G1
Aircraft
- BRAND:
- Siam Tamiya
- AGENCY:
- Creative Juice/G1
Battleship
- BRAND:
- Siam Tamiya
- AGENCY:
- Creative Juice/G1
Headache
- BRAND:
- Bayer
- AGENCY:
- BBDO Bangkok
Totem
- BRAND:
- Mint Z
- AGENCY:
- CreativeJuice\Indonesia
Venus
- BRAND:
- Mint Z
- AGENCY:
- CreativeJuice\Indonesia
Puppet
- BRAND:
- Mint Z
- AGENCY:
- CreativeJuice\Indonesia
Ceramic
- BRAND:
- Cushion Wrap
- AGENCY:
- Creative Juice Bangkok (TBWA)
Marble
- BRAND:
- Cushion Wrap
- AGENCY:
- Creative Juice Bangkok (TBWA)