| Title | Outspiration |
| Agency | Spark44 |
| Campaign | Outspiration |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2021 / 5 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Philosophy | Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years. The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| More Information | OutspirationHunt.com |
| Creative Director | Chris McDonald |
| Creative Director | Matt Statham |
| Art Director | Ben Breathwick |
| Copywriter | Robi Ganguly |
| Lead Designer | Greg Berry |
| Strategy Director | Liz Wolstenholme |
| Head of UK | Chris Newby |
| Business Director | Hannah Sawford |
| Account Director | Stephanie Taylor |
| Senior Account Manager | Maddie Thew |
| Director of Production | Savana Jones Middleton |
| Media Agency | Dentsu X |
| Global Client Partner | Oliver Wollaston |
| Strategy Partner | Anna Palmer |
| Client Partner | Will Moore |
| Account Director | Daniel Eriksson |
| Account Manager | Hugh Fitz-Gibbon |
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