IKEA - "IKEA’s 45th anniversary"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

285

Title	IKEA’s 45th anniversary
Agency	TBWA\Singapore
Campaign	IKEA’s 45th anniversary
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2023 / 4
Business Sector	Drugstores, Specialty Stores
Philosophy	This year marks IKEA’s 45th anniversary in Singapore, and that’s a really long time. Anyone who’s visited an IKEA store would be familiar with the brand’s iconic pencils provided for free, and most of us would have definitely gone home with one. So what better way to celebrate a really long history, than to launch a long version of the iconic IKEA pencil? In fact, a really really long one – so much so, that it needs to be posted as a carousel. Fans of the brand can visit IKEA stores across Singapore from 27 Apr - 1 May, and stand a chance to go home with this collectible long pencil, alongside other long-themed social activations and in-store executions. So hurry down now as they're sure to be whisked away in no time.
Media Type	Social Media
More Information	https://www.instagram.com/p/CrMwV8QrR0A/?igshid=YmMyMTA2M2Y=
Media Agency	PHD Singapore
Executive Creative Director	Asheen Naidu