Georgetown Optician - "Eyes Say More Than Words"

Design Army

Design Army Washington D.C., United States

Awards

3175

Brand: Georgetown Optician
Country: United States

Advertiser: Georgetown Optician

Title	Eyes Say More Than Words
Agency	Design Army
Campaign	Eyes Say More Than Words
Advertiser	Georgetown Optician
Brand	Georgetown Optician
Date of First Broadcast/Publication	2019 / 10
Business Sector	Opticians
Philosophy	Georgetown Optician is a purveyor of luxury eyewear with multiple retail locations in Washington, DC. The challenge was to create an integrated brand campaign to showcase its 2020 collection. The campaign includes in-store, online, in product and print, but the focal point is the film. Our world is louder than ever before, so Design Army imagined a place where eyes say more than words. They took visual cues from eccentric 1970s style, specifically high school yearbooks. Georgetown Optician has since been recognised as one of the most creative and innovative retail brands in global eyewear.
Media Type	Web Film
Length	160 seconds
Production Designer	Jason Chae
Production Designer	Mariela Hsu
Production Designer	Tiffany Palacios
Production Designer	Chazlyn O’Bannon
Production Designer	MJ Minutoli
Production Designer	Rachel Newman
Production Designer	Matt Francisco
Director	Dean Alexander
Chief Creative Director	Pum Lefebure
Chief Executive Officer (CEO)	Jake Lefebure
Creative Director	Sucha Becky
Senior Art Director	Héloise Condroyer
Editor	David Grossbach
Assistant Editor	Erin Winebrenner
Director of Photography (DOP)	Kyle Dietz
Producer	Timmi Wolffe
Wardrobe Stylist	Michele Onofrio
Wardrobe Assistant	Darcy Stockton
Hair and Makeup	Dale Johnson
Music Composer	Scott Langley
Color Grade Artist	Parker Jarvie
Sound Design Company	Squeak E. Clean Studios
Sound Designer	Simon Lister
Direction	Dean Alexander Photography
Art Director	Gaby Hernandez
Visual Effects Studio	STUDIO Local
Voice	Lee Perry