| Title | Toyota Drive Happy Project |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | Drive Happy Project |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Cars |
| Philosophy | Toyota New Zealand has launched the Toyota Drive Happy Project via Saatchi & Saatchi New Zealand, which is set to transform the way New Zealanders buy and own a new car. Saatchi & Saatchi New Zealand has created a campaign to bring the Toyota Drive Happy Project to life, personifying the five key new car buying "bothers" Toyota is looking to change. The changes include a transparent drive away price, including all on road costs, consistent nationwide; seven-day money back options; flexible test drive options from a larger pool of demonstrator vehicles at every Toyota store; the ability to customise vehicles online; and, a no pressure, more hospitable sales environment. Toyota-commissioned research identified the likes and dislikes about the current buying experience. The top five "bothers" according to the surveyed New Zealanders were - haggling over price, hard sell from salespeople, the time involved in customisation, the test drive experience and buyer's remorse. Each of these "bothers" has been brought to life as an animated character, created by Alt.VFX. The campaign launched on Easter Monday evening and will run across TV, digital, social, print and instore. |
| Media Type | Television |
| Length | |
| Media Agency | Starcom |
| Production Company | Robber's Dog |
| VFX | Alt.vfx |
| Graphics | Assembly Ltd. GFX |
| Music | Turning Studios |
| Sound Designer | Franklin Rd |
| Director | Adam Stevens |
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