| Title | The Ad We Never Expected To Be In (Board) |
| Agency | Saatchi & Saatchi |
| Campaign | The Ad We Never Expected To Make |
| Advertiser | British Heart Foundation |
| Brand | BHF |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | Case Study |
| Length | |
| Media Agency | PHD UK |
| Idea Creation & Media Placement | Fergus Barnett |
| Media Manager | Antonia Small |
| Group Manager | Victoria Crabb |
| Group Manager | George Pilsworth |
| Business Manager | Charlie Connolly |
| Group Partnerships Controller | Stephen Poole |
| Chief Creative Officer | Guillermo Vega |
| Creative Director | Lauren Dyer |
| Copywriter | Tobias Tercic |
| Copywriter | Neil Ritchie |
| Art Director | Hernan García Dietrich |
| Planner | Kristian Henschel |
| Business Leader | Paul McHugh |
| Editor | Henrik Sikstrom |
| Head of Film | Rebecca Williams |
| Post Production | Libby Orrett |
| Post Production | Prodigious UK |
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