Audi - "MACHINE"

303 MullenLowe

303 MullenLowe Sydney, Australia

Awards

1741

Brand: Audi
Country: Australia

Advertiser: Audi

Title	MACHINE
Agency	303 MullenLowe
Campaign	MACHINE
Advertiser	Audi
Brand	Audi
Date of First Broadcast/Publication	2020 / 1
Business Sector	Cars
Tagline	Machine documentary about Artificial Intelligence
Story	Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.
Media Type	Branded Content
Length	134 seconds
More Information	https://machine.movie/#home
Creative Director	Adam Whitehead
Copywriter	Sean Larkin
Chief Strategy Officer	Jon McKie
Executive Producer	Nick Cleaver
Executive Producer	Sean McKeever
Senior Brand Marketing Manager	Andrew Younis
Executive Producer	Rob Galluzzo
Director	Justin Krook
Producer	Michael Hilliard
Cinematography	Anna Howard
Producer	Luke Mazzaferro
Copywriter	James Maclurcan
Producer	Casey Ventura
Editor	Scott Walmsley
Producer	Camilla Mazzaferro
Designer	Toby Pike
Music Composer	Matteo Zingales
Graphic Designer	D.A.M
Graphic Designer	Never Sit Still
Post Production	LUXX
Art	Adam Whitehead
Art Director	Adam Whitehead