Title | If |
Agency | The Leith Agency |
Campaign | If |
Advertiser | A.G. Barr |
Brand | Irn-Bru |
Posted | July 2008 |
Business Sector | Fruit Juices & Drinks |
Tagline | Feel Phenomenal |
Story | Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | MTP |
Producer | Ray Allen |
Director | Martin Wedderburn |
Producer | Les Watt |
Art Director | Steve Robertson |
Copywriter | Gerry Farrell |
Copywriter | Cathy Hutton |