| Title | iHungry |
| Agency |
Cossette Communications
|
| Campaign |
Outdoor ads - Agencies in Action
|
| Advertiser |
Agencies in Action
|
| Brand |
New York City Coalition Against Hunger
|
| Posted | March 2009 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Agencies in Action has started a poster campaign in New York parodying outdoor ads for HSBC, Brand Jordan and Apple, in support for the New York City Coalition Against Hunger. This campaign, masterminded by Bill Oberlander, creative director at Cossette, formerly at Ogilvy & Mather and McCann, is designed to get Manhattan advertising agency staff to volunteer to staff soup kitchens and food pantries once a month. |
| Philosophy | Currently, six New York agencies have accepted the AIA challenge: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day. |
| Problem | This debut initiative, undertaken on behalf of the NYCCAH, is the first phase in what is intended to be a series of AIA-led volunteerism efforts, according to AIA Director Bill Oberlander. |
| Media Type |
Print
|
| Chief Creative Officer |
Bill Oberlander
|
