Title | Grandma |
Agency | The Cyranos // McCann |
Campaign | Let's Take an Extra Second |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Soft Drinks, Tonics |
Tagline | Without prejudice, we make a happier world. |
Story | When we see an older woman, we might think she is fragile, shut away, lonely, dependent, weak and limited...It takes a few seconds to build a prejudice. That’s why Coca-Cola wants toencourage people to take an extra second to break it down, to really get to know the person and discover the stories behind each of them. |
Media Type | Web Film |
Length | |
Production Company | Landia |
Director | ANDY FOGWIL |
Director | JULI FERNANDEZ |