Good Citizens - "We See Sunglasses"

Rasic and Partners

923

This ad is part of the ACT Responsible Collection

Brand: Good Citizens
Country: Australia

Advertiser: Good Citizens

Title	We See Sunglasses
Agency	Rasic and Partners
Campaign	We See Sunglasses
Advertiser	Good Citizens
Brand	Good Citizens
Date of First Broadcast/Publication	2022 / 1
Business Sector	Eyewear
Tagline	Untrash the planet
Story	Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames. This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Philosophy	This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.
Problem	Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.
Result	We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Media Type	Television & Cinema
Length	45 seconds
Market	Australia
Soundtrack	Composed by Johnny Green
More Information	https://www.goodcitizens.com.au
Executive Creative Director	Dejan Rasic
Executive Creative Director	Vanessa Zuppicich
Director	Ingvar Kenne
Director of Photography (DOP)	Ingvar Kenne
Executive Producer	Vanessa Zuppicich
Music Company / Composer	Heckler Sound
Music Composer	Johnny Green
Sound Designer	Dave Robertson
Executive Producer	Bonnie Law
Production Company	Rasic and Partners
Advertising Agency	Rasic and Partners