Title | Homepage for the Homeless |
Agency | George Patterson Y&R |
Campaign | Homepage for the Homeless |
Advertiser | Ladder |
Brand | Ladder |
Posted | February 2013 |
Business Sector | Charities, Foundations, Volunteers |
Story | The campaign asks people to feature links from 11 participating retailers on their homepage, and up to 15% of everything bought through those links will be donated by the store to the homeless. |
Media Type | Social Media |
Length | |
Executive Creative Director | Ben Coulson |
Art Director | Paul Meates |
Copywriters | Alex Wadelton & Katie Britton |
Group Account Director | Julian Bell |
Account Manager | Rachel Semmens |
Producer | Carrie Burman & Jessica Krt |
Designer | Kota Matsuda |
Developers | Bret Harris & Chris Upjohn |