Youtube Academy - "YouTube 'Bento Box'"

BBH Shanghai

BBH Shanghai Shanghai, China

Awards

2911

Brand: Youtube Academy
Country: China

Advertiser: Google

Title	YouTube 'Bento Box'
Brief	A little Chinese boy at a school overseas feels different and isolated. This is symbolised by his Asian rice box: a stark contrast to the other kids' lunchboxes. Soon he stops eating lunch. Mum notices and comes up with a solution. The next day, he opens his lunchbox to a surprise – lunch in the form of a cute panda, the symbol of his home. The other kids flock around to look. Don't change who you are: tell your story.
Agency	BBH Shanghai
Campaign	Youtube Bento Box
Advertiser	Google
Brand	Youtube Academy
Posted	November 2018
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Story	This story is about a Chinese boy arriving on foreign soil. He’s new kid, and he’s also so different that he feels no one wants to get to know him. This is most evident everyday at lunch, where his Asian rice box is a stark contrast from the lunchboxes other kids full of sandwiches and fruits. How he wishes his lunch looked like theirs.As the days go by he gets more and more withdrawn – even leaving his lunches uneaten. Mum notices and knows there must be a way, without compromising who he is.The next day, he opens his lunchbox to a surprise – a beautiful bento depicting a cute Panda, the symbol of his hometown Chengdu. The other kids notice and flock around him. It’s the first step to his integration and making friends.So don’t change who you are, tell your story the right way.
Media Type	Web Film
Creative Director	Sonny Hu
Creative Director	Xuan Pham
Creative Director	Arthur Tsang
Creative Director	Kelly Pon
Creative Director	Darren Leong
Art Director	Minn Liu
Production Company	Radical media Shanghai
Agency Producer	Penny Woo
Account Manager	Arto Hampartsoumian
Account Manager	Christine Ng
Account Manager	Maya Yuen