| Title | FOMO Forever |
| Brief | More than half (54%) of all Danish youngsters can relate to having missed out on experiences they wanted to be part of due to excessive alcohol consumption. Health consequences of heavy alcohol consumption like cancer might seem distant and irrelevant to young people, but the feeling of FOMO (the fear of missing out) is ever so present amongst the young Danes. Therefore, this campaign focuses on the short-term consequences that are more relevant to the target audience – like FOMO. |
| Agency |
Robert/Boisen & Like-minded A/S
|
| Campaign |
FOMO Forever
|
| Advertiser |
The Danish Cancer Society & Trygfonden
|
| Brand |
FOMO Forever
|
| Date of First Broadcast/Publication |
2023 / 8
|
| Business Sector | Anti-Drug/Alcohol/Tobacco Message
|
| Story | Danish youth hold a sad European record in binge drinking. A staggering 40% of Danish 15-16-year-olds (compared to an average of 13% in Europe) report having been intoxicated within the last 30 days, which among other things means that every year more than 30.000 youngsters visit the emergency room due to alcohol consumption. A sad fact for an organization like The Danish Cancer Society, as alcohol increases the risk of cancer and more than 200 other diseases.That’s why the Danish Cancer Society, together with TrygFonden, have set out on a journey to get the Danish youth to drink less. |
| Media Type |
Web Film
|
| Planning Director |
Kim Boisen
|
| Creative Director |
Heinrich Vejlgaard
|
| Account Director |
Gitte Andersen
|
| Creative Team |
Christoffer Fejerskov Boas
|
| Creative Team |
Klara Vilshammer
|
| Strategist |
Alexander Faxø
|
| Executive Producer |
Morten Bundgaard
|
| Producer |
Katrine Filt
|