| Title | Charles III – The Burger King |
| Agency | Grabarz & Partner |
| Campaign | Charles III – The Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | During his state visit we made King Charles III our brand ambassador and testimonial.We offered him something he's been waiting for over 50 years: a royal crown. We redesigned our most important brand asset - our Burger King cardboard crown - intricately and in every detail, so that it resembled the real St Edwards crown. While the whole world watched the King's state visit, we handed out our crowns to waiting fans. Thanks to our unique design especially for this occasion, everyone loved to wear our crown which made great visuals for PR and Social Media. The grand finale: the handing over of the crown to the monarch. The moment when the king was offered the crown was captured by press and spread on numerous channels around the world and on social media. Burger King became a dominant part of the coverage and Charles became our brand ambassador. |
| Media Type | Promotion & Event |
| Length | |
| Chief Creative Officer | Felix Fenz |
| Chief Strategy Officer | Bastian Goldschmidt |
| Executive Creative Director | Julijus Rebic |
| Client Services Director | Wolf Bockelmann |
| Account Director | Denise Ewald |
| Creative / Production | Axel Leyck |
| Creative Director | Robin Seufert |
| Creative Director | Nicolas Berg |
| Art Director | Nils Strothoff |
| MOTION DESIGN | Johanna Fastenau |
| MOTION DESIGN | Anindito Waskito |
| Photographer | Tim Schulz |
| Content Creator | Tim Schulz |
| Photographer | Tim Gänsler |
| Content Creator | Tim Gänsler |
| Creative Services Manager | Christoph Heller |
| Strategist | Jacoba Möser |
| Data | Vincent Wilmink |
| Data | Andrew Santos |
| Photographer | Jörg Carstensen |
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