| Title | Rape Victims Are Forgotten on Warehouse Shelves |
| Agency | Viacom Velocity |
| Campaign | Shelved |
| Advertiser | Joyful Heart Foundation |
| Brand | Joyful Heart Foundation |
| Posted | March 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits. In the aftermath of a sexual assault, a victim who chooses to undergo an exhaustive and invasive forensic evidence collection examination-often referred to as a rape kit-expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. While hundreds of thousands of rape kits languish untested on shelves, survivors wait for justice and rapists remain on the streets. Survivors deserve better. We all deserve better. The time is now. The national campaign, "Shelved," was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay's Joyful Heart Foundation in partnership with Viacom Velocity. |
| Media Type | Television & Cinema |
| Length | |
| Creative Agency | Invisible Man |
| Founder | Rachel Howald |
| Executive Agency Producer | Lisa Goore |
| Creative / Art Direction | Rachel Howald |
| Executive Producer | Niels Schuurmans |
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