LEGO City Police - "An Epic Story Written By Kids - LEGO City - Live Action Film"

Awards

3365

Brand: LEGO City Police
Country: Denmark

Advertiser: LEGO

Title	An Epic Story Written By Kids - LEGO City - Live Action Film
Campaign	An Epic Story
Advertiser	LEGO
Brand	LEGO City Police
Date of First Broadcast/Publication	2020 / 1
Business Sector	Toys & Games
Story	LEGO City Police is one of the longest running franchise of LEGO. It has always encouraged and inspired kids to build solutions to any problem that happens in the City. In 2020, we wanted to show parents how their kids can come up with the most epic and creative ways to catch crooks. We interviewed a group of kids while they played with the LEGO City Police sets and asked them to come up with their own stories. Afterwards, we filmed their stories and ideas in an epic, Hollywood-like movie trailer for parents see online and in movie theaters.
Media Type	Cinema
Length	90 seconds
Market	United Kingdom
Editing Company	Work
production c	Hobby Film
Creative Director	Debs Gerrard
Associate Creative Director	Budjette Tan
Art Director	Julie Koch
Producer	Tony Lauge Madsen
Producer	Michael Toft Adelholm
Director	Torben Kjelstrup
Executive Producer	Phie Hansen
Producer	Phie Hansen
Producer	Ola Rutz
Director of Photography (DOP)	Kasper Wind
Director of Photography (DOP)	Balthazar Hertel
Post Production	Art Official
Editor	Rasmus Nyholm Schmidt
Editor	Mark Edinoff
Sound Engineer	Kevin Koch
Music Producer	Asger Baden
Music Producer	Peder
VFX Supervisor	Pablo Fernandez
Graphic Designer	Janni Egense
Sr. Global Communication Partner	Mélanie Cumbo
Sr. Global Project Manager	Malene Østerlund
Head of Film Production	Charlie Henniker
Editor	Freddie Schmidt