| Title | Nescafé Ice Bath |
| Agency |
McCann London
|
| Campaign |
Nescafé Ice
|
| Advertiser |
Nestlé
|
| Brand |
Nescafé
|
| Date of First Broadcast/Publication |
2000 / 5
|
| Product |
Nescafé Ice
|
| Business Sector | Beverages
|
| Tagline | It's a State of Mind |
| Story | 48 Sheet of man relaxing in a bath of ice on a city rooftop in the sunshine, holding a bottle of Nescafé Ice. |
| Philosophy | Communication needed to play by different rules to other Nescafé brands, as an impulse purchase, competitors are other soft drink Brands. Advertising was youth targeted aimed aat "New Discovers" and focused on the mentally stimulating benefits of cofffee, combined with the physical refreshment of a soft drink because it is iced. Nescafé Ice "It's A State of Mind". |
| Problem | Popularised Iced Coffee, Drive Trial and Ultimatley sales. |
| Media Type |
Magazine
|
| Market | United Kingdom |
| Creative Director |
Simon Aboud
|
| Associate Creative Director |
Robert Clarke
|
| Copywriter |
Mike Benson
|
| Art Director |
Gary Majoram
|
| Agency Producer |
Arthur Wilding
|
| Director |
Jacob Apiafi
|
| Actor / Celebrity |
Steen Sutherland
|
