Michael Ritchie
Managing Director/Owner-Partner at Revolver/Will O_Rourke
Sydney, Australia
TitleThe Second Sun
Agency
Campaign The Second Sun
Advertiser Mercury
Brand Mercury
Date of First Broadcast/Publication 2023 / 8
Business Sector Energy & Water Authorities, Utilities
Philosophy After a start to the year that saw sunshine hours hit record lows in regions across New Zealand*, the sun was set to shine in August – no matter the weather - as a giant light therapy sun sculpture landed in two iconic Kiwi towns. The Second Sun is illuminated by over 8,000 bulbs that emit a light designed to lift moods during the darker winter months. At 18-metres-wide and 8 metres tall, the enormous sun sculpture is thought to be the largest installation of its kind. The Second Sun was created by FCB Aotearoa in collaboration with The Glue Society for New Zealand company Mercury, and PR managed by Artemis Communications. With Mercury research revealing that three in four New Zealanders (79%) believe that they have experienced the winter blues this year, and that almost one in three (30%) feel the weather has impacted their mood ‘most days’ over the past three months – Mercury hopes the installation will bring a bit more wonderful back into Kiwi days. Light therapy lamps are a commonly used alternative treatment for supporting feelings of low mood and reduced energy in winter. In regions with limited winter sun, research has shown that daily exposure to 30 minutes of sun-mimicking bright light, particularly in the morning – can have a positive impact on a person’s mood.** Art and directing collective The Glue Society was commissioned to create the Second Sun installation. The sculpture was manufactured and installed by Auckland company Unique Creative under supervision of The Glue Society, Production Company Revolver. Artist and Project Director Pete Baker says that he wanted to create an artwork that invites people to be a part of the experience. The Second Sun landed on Mount Maunganui Beach – the quintessential Kiwi beach town on Friday 4th of August through to Sunday 6th of August and Dunedin’s Octagon – a city that’s cold winter days welcomed some August sunshine on Friday 11th of August through to Sunday 13th. The Second Sun is the latest in a series of light installations and festivals Mercury has supported so far this winter, including The Takapuna Winter Lights Festival and The Taupo Winter Festival.
Media Type Case Study
Length
Production Company
PR Agency
Art & Directing Collective
Director & Artist
Managing Director / Co-Owner
Executive Producer / Partner
Executive Producer
Producer
Director of Photography (DOP)
Illustrator
Model Making
Chief Creative Officer
Chief Creative Officer
Senior Copywriter
Senior Art Director
Head of Content
Content Director
Managing Director
Head of Client Partnership
Chief Strategy Officer
Strategy Director
Social Strategy Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Post Production
Offline Editor
Sound
Chief Executive Officer (CEO)
PR Director
PR Senior Account Manager
Media photography
Activation
Activation Account Director
Activation Account Executive

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