| Title | Mug shot |
| Agency | FCB South Africa |
| Campaign | Mug shot |
| Advertiser | Rikkis Cabs |
| Brand | Rikkis Cabs |
| Date of First Broadcast/Publication | 2008 / 12 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Drunk driving makes you a criminal. Give us a call and get home safe. |
| Tagline (original language) | Drunk driving makes you a criminal. Give us a call and get home safe. |
| Media Type | |
| Creative Director | François De Villiers |
| Creative Director | Schalk van der Merwe |
| Art Director | Declan Sharp |
| Copywriter | André de Wet |
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