The LIV Project - "The game that goes there 1"

Humanaut

Humanaut Chattanooga, United States

1336

Title	The game that goes there 1
Agency	Humanaut
Campaign	The Game That Goes There
Advertiser	The LIV Project
Brand	The LIV Project
Posted	October 2020
Business Sector	Charities, Foundations, Volunteers
Story	The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment. The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.
Media Type	Packaging, Branding & Design
Chief Creative Director	David Littlejohn
Executive Producer	Dan Jacobs
Executive Producer	Tommy Wilson
Copywriter	Steven Preisman
Copywriter	Emily DeMario
Copywriter	Austin Howe
Art Director	Steven Preisman
Illustrator	Bethany Maxfield
Creative Producer	Jes Shipley