| Title | Boy |
| Agency | McCann Mumbai |
| Campaign | Boy |
| Advertiser | Heal Foundation |
| Brand | Heal Foundation |
| Posted | March 2006 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Two years ago, Gujarat, a state in western India was convulsed with the most horrific communal violence that left hundreds of Hindus and Muslims dead. The objective of the ad is to make people aware that hatred is counter-productive and has serious long-term consequences. The film features a candid camera conversation with a Muslim boy who saw his parents burnt alive in the riots. |
| Media Type | Television |
| Length | |
| Market | India |
| Creative Director | Prasoon Joshi |
| Art Director | Prasoon Joshi |
| Art Director | Naren Multani |
| Producer | Rakesh Sharma |
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