| Title | Kylie & Dad |
| Agency | Innocean |
| Campaign | Forever with you |
| Advertiser | Mothers Against Drink Driving / Kia Motors Corp |
| Brand | MADD and Kia |
| Posted | October 2011 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | The consequences stay with you forever. If you drink, don't drive. |
| Problem | In many cases, it seems that drunk drivers walk away from drunk driving crashes with minor physical injuries. But Innocean, Canada wanted to highlight the fact that drunk driving offenders do not remain unscathed. Every day, one in four Canadians die in drunk driving related crashes and it is the memory of those deaths that end up staying with you forever. |
| Media Type | |
| Creative Director | Gerald Schoenhoff |
| Copywriter | Sussana Forieri |
| Art Director | Zachary Muir-Vavrina |