| Story | I Stay Positive - Janssen Pharmaceuticals Janssen, a pharmaceutical company owned by Johnson & Johnson, intends to encourage HIV-positive people to continue their treatments, most of them ignored by health public-service campaigns. I Stay Positive (Sigo Positivamente) was created by InPress Porter Novelli with the screenplay inspired by real stories of HIV-positive Brazilians. With the I Stay Positive campaign, Janssen intends to demonstrate that silence and isolation must be fought to change all the stigma about HIV. |