Toyota - "Upstream"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, United States

Awards

10389

Brand: Toyota
Country: United States

Advertiser: Toyota Motor Corporation

Title	Upstream
Agency	Saatchi & Saatchi NY
Campaign	Upstream
Advertiser	Toyota Motor Corporation
Brand	Toyota
Date of First Broadcast/Publication	2021 / 1
Business Sector	Automotive
Story	To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving
Media Type	Television
Length	60 seconds
Editing Company	Final Cut
Production Company	@radical.media
Director	Tarsem Singh "Tarsem"
Executive Producer	Jim Bouvet
Line Producer	Jeremy Barrett
Director of Photography (DOP)	Paul Meyers
Editor	Joe Guest
Telecine	CO3 (New York)
Colorist	Jill Bogdanowicz
VFX Company	Framestore
Music	The Elements Music
Music Composer	Norman Kim
Sound Design Company	LSD
Sound Designer	Michael Anastasi
Audio Post Production	Lime Studios
Chief Creative Officer	Jason Schragger
Executive Creative Director	Fábio Costa
Group Creative Director	Marc d’Avignon
Associate Creative Director	Yusong Zhang
Associate Creative Director	Alice Blastorah
Art Director	Alice Blastorah
Art Director	Yusong Zhang
Associate Creative Director	Britt Wilen
Copywriter	Britt Wilen