| Title | Chameleon |
| Title (original language) | Camaleón |
| Agency | AlmapBBDO |
| Campaign | São Paulo Alpargatas Haivanas Style |
| Advertiser | Alpargatas |
| Brand | Havaianas Style |
| Posted | July 2003 |
| Product | Thongs |
| Product (original language) | Sandalias playeras |
| Business Sector | Shoes |
| Tagline | Change Colors Like A Chameleon Without Being Ugly Like A Chameleon |
| Tagline (original language) | Cambia de color como un camaleón sin ser feo como un camaleón |
| Media Type | Magazine |
| Photographer | Ale Ermel |
| Illustrator | Marcello Serpa |
| Print Producer | José Roberto Bezerra |
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