Don Shelford
Group Creative Director at Droga5
New York, United States
TitleSoccer
Agency
Campaign #ThisHighlight
Advertiser PepsiCo Inc.
Brand Gatorade
Date of First Broadcast/Publication 2019 / 7
Business Sector Soft Drinks, Tonics
Story Titled #ThisHighlight, the initiative supports Gatorade’s new sports video app, Highlights, and establishes the app as a go-to video editing tool for the phones-out generation. The new app demystifies and democratizes sports video editing and places Gatorade right in the huddle with teen athletes, not on the sidelines directing plays.
Media Type Digital
Length
Executive Creative Director
Agency Director of Production
Creative Director
Associate Creative Director
Art Director
Designer
Associate Creative Director
Animation
Project Manager
Account Director
Account Executive
Producer

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