M&M's - "M&M's Finger Lickin' Good"

BBDO Canada

BBDO Canada Toronto, Canada

Awards

5876

Brand: M&M's
Country: Canada

Advertiser: Mars, Inc.

Title	M&M's Finger Lickin' Good
Agency	BBDO Canada
Campaign	M&M's Finger Lickin' Good
Advertiser	Mars, Inc.
Brand	M&M's
Date of First Broadcast/Publication	2019 / 4
Business Sector	Chocolate
Story	First used over 50 years ago, "Melts in your mouth, not in your hand" has become one of the most famous taglines in the history of advertising. But when M&M’S was about to launch its first ever line of chocolate bars, it realized the iconic slogan didn't make sense in this context. Because chocolate bars melt. Happily, there was another iconic tagline that would work perfectly. Unfortunately, it belonged to KFC. So M&M'S "borrowed" it. M&M’S Chocolate Bar – It’s Finger Lickin’ Good. Of course KFC reacted, kicking off a sweet social media buzz.
Media Type	Social Media
Length	102 seconds
Production Company	Flare BBDO
Media Agency	MediaCom Canada
Social Media Agency	FleishmanHillard HighRoad
PR Agency	Citizen Relations
Additional Client	KFC Canada
Chief Creative Officer	Denise Rossetto
Chief Creative Officer	Todd Mackie
VP, Associate Creative Director	Derek Blais
Art Director	James Leake
Art Director	Marissa Mastenbroek
Copywriter	Jason Perdue
VP, Group Account Director	Stephanie Page
Account Director	Stephanie Martins
Account Supervisor	Sydney Starke
Account Executive	Sarah Atteck
Executive Producer	Dave Lembke
Producer	Rob Plaxton
Director	Jordan Dashner
Director of Photography (DOP)	Luke McCutcheon
Producer	Robert Quan
Production Artist	Jason Rooney
Producer	Janice Rebelo
Flame Artist	Andrew Hobbs
Audio Production Mangaer	Mike Rosnick
Editor	Jason Grebski
Colorist	Roslyn DiSanto