Global Compact Brazil Network - "Making of Message From Carl Sagan"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

1113

Brand: Global Compact Brazil Network
Country: Brazil

Advertiser: Global Compact Brazil Network

Title	Making of Message From Carl Sagan
Agency	AlmapBBDO
Campaign	Message From Carl Sagan
Advertiser	Global Compact Brazil Network
Brand	Global Compact Brazil Network
Date of First Broadcast/Publication	2023 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Making of Message From Carl Sagan. In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right. Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player. The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”. The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023. The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action.
Media Type	Digital
Length	142 seconds
Chief Creative Officer	Luiz Sanches
Director	Dulcídio Caldeira
President & CEO	Filipe Bartholomeu
Approval Client	Carlos Pereira
Head of Production	Juliana Sigolo
Color Grade Artist	Acauan Pastore
1st AD	Bruno Roberti
Editor	Ricardo Quintela
Post Production Coordinator	Ricardo Quintela
Director Of Production	Fábio Arisaka
Chief Creative Officer	Pernil
Head of Client Services	Larissa Perrotta
Client Services	Jess Thomaz
Coordinator	Michel Nogueira
Executive Producer	Juliana Martellotta
Client Services	Jonas Monte
Client Services	Maria Clara Gonçalves
Coordinator	Bruna Fernandes
Coordinator	Cintia Varella
Coordinator	Marina Ronik
DP	Fe Oliveira
Art Director	Erika Betbeder
Object Producer	Daiana Arna
Artist	Pablo Lavezzari
Effects	Cesar Utimura
Post-production Supervisor	Rafael Barão
Production Company	Boiler Filmes
VFX/Post Production	Flow Effects
Audio Post Production	Estudio A9
Music Licensing	A9 Studio