Palazzo del Sol - "The Island Immersion Room"

Publicis Sapient

Publicis Sapient Boston, United States

19005

Brand: Palazzo del Sol
Country: United States

Advertiser: Fisher Island Realty Sales

Title	The Island Immersion Room
Agency	Publicis Sapient
Campaign	The Palazzo del Sol Experience
Advertiser	Fisher Island Realty Sales
Brand	Palazzo del Sol
Date of First Broadcast/Publication	2014 / 10
Business Sector	Real Estate
Story	Fisher Island—the very embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as the team on Fisher prepared to unveil their first new building in over a decade, we reimagined the sales process for their ultra-wealthy clients. The Island Immersion Room leverages the power of digital to create an environment within the temporary sales center that surrounds buyers with the essence of Fisher Island. At the center of the room is a special interactive table, developed to deliver a new kind of multi-touch “workshop” experience for sales agents and their clients. In all directions, ultra high-def video walls bring floorplans, island photography and designer renderings to life in gorgeous fidelity. The entire experience is based on gesture control, including the ability to swipe photos directly from the table onto the surrounding walls—to create a custom environment and a sense of magic for each and every client. For the modern multi-millionaire, a differentiated sales process means everything. And that’s what The Island Immersion Room is all about—creating an experience as exclusive as Fisher Island itself.
Media Type	Interactive Kiosk
Length	120 seconds
Creative Director	James Allen
Executive Creative Director	Robert Kleman
Associate Creative Director	Cesar Santos
Worldwide Chief Creative Officer	Gaston Legorburu
Executive Creative Director	Matthew Atkatz
Creative Director	Andrew Goldstein
Senior Art Director	Frank Gomez
Designer	Hugo Broche
Creative Director	Eddie Gomez
Senior Manager, Interactive Development	Alex Toledo
North America Chief Creative Officer	Gary Koepke
Associate Creative Director	Matt Kelsen
VP Client Services	Matt Kujawa
Account Manager	Melissa Acosta
Creative technologist	Steve Cucinotta
Designer	David Iglesias
Designer	John Gonzalez
Senior Account Director	Debbie Casey
Director of Technology	Jay Wilson
Senior Manager, Mobile Solutions	Ben Wakeman
Developer, Mobile Solutions	Jenelle Walker