McDonald's - "Cherry Tomato"

TBWA\España

TBWA\España Madrid, Spain

3566

Title	Cherry Tomato
Agency	TBWA\España
Campaign	Little Carnivores
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2018 / 10
Business Sector	Restaurants & Fast Food
Philosophy	McDonald's has a commitment with the families to improve the Happy Meal by including seasonal fruits and vegetables. But we know that children do not like them at all. They are “little carnivores" who prefer meat. Therefore, we have created a print campaign showing children eating fruits and vegetables with fun carnivorous animals painted on their faces. So they will learn to enjoy them in a funny way, and they will discover that even the most carnivorous ones need to eat in a balanced. We teach your little carnivorous to enjoy vegetable.
Media Type	Print
Chief Creative Officer	Juan Sánchez
Chief Creative Officer	Guillermo Ginés
VP	Juan Sánchez
Creative Director	José Antonio Bosch
Creative Director	Vicente Rodríguez
Art Director	José Antonio Bosch
Copywriter	Vicente Rodríguez
Photographer	Jorge Puente
Retoucher	Jorge Puente
Strategy VP	Jesús Fuertes
Strategy Director	Patricia Cavada
Client Services Director	Paula Novo
Account Director	Esther Carmona
Account Supervisor	Elisa Garcia
Production Director	Nuria Mazario