Know MSG - "Dinner With Goop"

Edelman Worldwide

Edelman Worldwide New York, United States

1061

Title	Dinner With Goop
Agency	Edelman Worldwide
Campaign	#DinnerWithGoop
Advertiser	Ajinomoto
Brand	Know MSG
Date of First Broadcast/Publication	2022 / 6
Business Sector	Seasonings
Story	Actor-activist Jenny Yang partnered with Ajinomoto to bring to light some of the misconceptions about MSG and highlight how to eat clean based on scientific evidence. Directed by Paul B. Cummings, the spot opens with Yang conceding that she’s willing to delve into the Goop buzz and try their many recommendations for healthy living including red-light therapy and beet cocktails. Yang goes on to detail some of the issues with Goop and other brands arbitrarily deciding that her grandma’s red braised pork belly is less “clean” than your grandma’s chicken pot pie. The spot concludes with Yang’s invitation to the “Goop Goddess” to join her for an MSG-based feast and take a fresh look at ‘clean eating.’
Media Type	Digital
Length	64 seconds
Actor / Celebrity	Jenny Yang
Executive Creative Director	Jesse Suchmann
Art Director	Madelyn Fetzko
Senior Copywriter	Jasen Wong
Group Executive Producer	Ari Pomerantz
Senior Producer	Gina LoPinto
EVP	Jennifer Horowitz
Vice President (VP)	Stephanie Walker
Senior Account Supervisor	Victoria Kwan
Project Director	Mamo Arima
Production Company	Tuff
Director	Paul B Cummings
Executive Producer	Max Rose
Executive Producer	DJay Brawner
Producer	David Johnson
DP	Samuel Brownfield
Production Designer	Lauren Meyer
Editor	Paul B Cummings
Colorist	Derek Hansen
Colorization	AFX Studio