| Title | Usernames against Bullying |
| Brief | On the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying. |
| Agency | MullenLowe SSP3 Colombia |
| Campaign | Usernames contra el Bullying |
| Advertiser | AB Inbev |
| Brand | Pony Malta |
| Posted | January 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Bullying in different gaming platforms is a problem that grows each year, often crossing over from the virtual into the real world. According to a study by the British NGO Ditch The Label “1 in 2 young gamers have been bullied while playing online”. |
| Media Type | Digital |
| Chief Executive Officer (CEO) | Francisco Samper |
| Chief Creative Officer | Carlos Andres Rodriguez Monroy |
| Chief Operating Officer (COO) | Juan Pablo García |
| CIO | Camilo Plazas |
| Creative Director | Juan-Carlos Castaño Bran |
| Creative Director | Camilo Londoño Siatova |
| Creative Director | Jorge Pinto |
| Creative Director | Guillermo Siachoque |
| Account Director | Fabiana Manzi |
| Copywriter | Danilo González |
| Art Director | Roger González |
| Editor | Jonhatan Bolívar |
| Animation/3D | Juan Camilo Contreras |
| Animation/3D | Andrés Torres |
| Production Company Producer | Diego Cano |
| Marketing Director | Juan Alonso Torres |
| Brand Manager | Natalia Torres |
| Director | Ricardo Rodriguez |
| Editor | Daniel Gutiérrez |
| Executive Producer | Fausto Tapias |
| Sound Director | Andrés Montaña |
| Sound Editor | Diego Cáceres |
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