Autistica - "Unseen CV"

House 337

House 337 London, United Kingdom

220

This ad is part of the ACT Responsible Collection

Brand: Autistica
Country: United Kingdom

Advertiser: Autistica

Title	Unseen CV
Agency	House 337
Campaign	Unseen CV
Advertiser	Autistica
Brand	Autistica
Date of First Broadcast/Publication	2024 / 2
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	Creative Agency House 337 and research and campaigning charity Autistica launch the latest phase of their campaign to boost employment opportunities and support for neurodivergent people. Through a series of digital out-of-home and social media ads, the campaign will promote the charity’s new Neurodiversity Employers Index - NDEIⓇ, a scheme to help organisations implement best practices and double the employment rate for neurodivergent people. After all, while around one in seven people in the UK are neurodivergent, theONS finds that people with severe or specific learning difficulties, autistic people, and people with mental health problems have the lowest rates of employment. The campaign directs employers to the Autistica website, where they can sign up for the Employer Index and find out how to tailor the hiring process and work environment to the needs of neurodivergent people. The Neurodiversity Employers Index (the NDEI®) is a gold-standard evidence-based framework that helps organisations to attract and retain neurodivergent talent, make the most of a neurodiverse workforce and become a leader in creating a neurodiversity-friendly workplace. It is being offered free to companies who register now. Participating organisations will receive a confidential, scored report and a personalised roadmap for change outlining quick wins as well as goals to build and support neurodiverse teams sustainably. They also have the opportunity to be included in the annual NDEI® awards and access a group of employers leading the way in workplace neuro inclusion for networking and knowledge-sharing purposes. House 337 have signed up as one of the founding companies taking part in the NDEIⓇ. The “Unseen CV” ad campaign promoting the Employer Index will run nationally on donated out-of-home sites secured by Ocean Outdoors and social media from February 28th for five days. The three executions are illustrated with an empty CV to show that neurodivergent people’s talents are often unseen by employers. Each ad features Autistica’s web address and a QR code and encourages employers to learn more and register for the NDEI. Many potential candidates don’t even get considered, or consider themselves, in certain professions because employers don’t realise how they can benefit from neurodivergent people’s skills, and we want to get this message out there for a radical change. We need to shift employers’ views on who they hire and how they support staff. Not all neurodivergent people want to be data analysts – what if they want to be fashion designers or journalists? House 337 has worked with Autistica for two years to highlight employers’ need to adopt more inclusive working practices for neurodivergent candidates. The first stage of the campaign, “Hire Different”, ran during World Autism Acceptance Week in March 2023 and shone a light on how the traditional job interview process is stacked against autistic people.
Media Type	Digital Billboard/Poster
More Information	https://www.autistica.org.uk/get-involved/employers/ndei/employersindex
Advertising Manager	Dr James Cusack
Advertising Manager	Rebecca Sterry
Executive Creative Director	Jo Moore
Art Director	Kenny Meek
Copywriter	Mary Johansen
Planning Team	Simon Butcher
Planning Team	Sam Chapman
Account Management	Richard Williams
Account Management	Olivia Conroy
Project Manager	Liz Boothby
Project Manager	Sophie Richaume