Title | Pensa en Rosa |
Agency | VMLY&R Uruguay |
Campaign | Pensa en Rosa |
Advertiser | Dame tu Mano |
Brand | Dame tu Mano |
Posted | September 2023 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The commercial impact of the Barbie movie is one of the most significant in recent times; all brands seek to be part. That prominence of pink is the perfect excuse to give prominence to something else represented by that color; The fight against breast cancer. |
Media Type | Digital |
Length | |
Chief Creative Officer | Rafael Barthaburu |
Creative Director | Guzmán Jhonson |
Copywriter | Debi Buonomo |
Copywriter | Micaela Clavijo |
Art Director | Clarisa Prieto |
Photographer | Rodrigo Melián |
Video Editor | Rodrigo Melián |