Rafael Barthaburu
Chief Creative Officer at VMLY&R Uruguay
Mexico City, Mexico
TitlePensa en Rosa
Agency
Campaign Pensa en Rosa
Advertiser Dame tu Mano
Brand Dame tu Mano
PostedSeptember 2023
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The commercial impact of the Barbie movie is one of the most significant in recent times; all brands seek to be part. That prominence of pink is the perfect excuse to give prominence to something else represented by that color; The fight against breast cancer.
Media Type Digital
Length
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Photographer
Video Editor

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