Title | Fans |
Agency | BBH |
Campaign | Fans |
Advertiser | KFC |
Brand | KFC |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Restaurants & Fast Food |
Story | The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. |
Philosophy | The TV advert shows how even the most opposite of family members can come together and find common ground through sharing KFC. |
Problem | To drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. |
Media Type | Television |
Length | |
Editing Company | The Assembly Rooms |
Sound | Factory Studios |
Advertising Manager | Meghan Farren |
Advertising Manager | Jeff Singer |
Advertising Manager | Maria Dogin |
Creative Director | Hamish Pinnell |
Strategist | John Jones |
Strategy Director | Debra Ladd |
Strategic Business Lead | Sian Cook |
Account Manager | Helen Campbell-Borton |
Account Director | Leo Sloley |
Agency Producer | Jodie Sibson |
Production Assistant | David Lynch |
Production Company | Academy Films |
Director | Peter Cattaneo |
Production Company Producer | Juliette Harris |
Director of Photography (DOP) | Florian Hoffmeister |
Post Production | The Mill London |
Editor | Nik Hindson |
Sound | Dan Beckwith |