BMW of North America - "Talkin’ Like Walken"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

5681

Brand: BMW of North America
Country: United States

Advertiser: BMW

Title	Talkin’ Like Walken
Agency	Goodby Silverstein & Partners
Campaign	Talkin’ Like Walken
Advertiser	BMW
Brand	BMW of North America
Date of First Broadcast/Publication	2024 / 2
Business Sector	Cars
Philosophy	BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken.
Media Type	Television
Length	60 seconds
Music / Sound Design	Sonic Union
Advertising Manager	Sebastian Mackensen
Advertising Manager	Marcus Casey
Advertising Manager	Albrecht Pagenstert
Advertising Manager	Lisa Judge
Advertising Manager	Lauren Martens
Advertising Manager	Zach Ambrosino
Advertising Manager	Timothy Sumter
Advertising Manager	John Doyle
Advertising Manager	Phil Dilanni
Partner	Rich Silverstein
Chief Creative Officer	Margaret Johnson
Executive Creative Director	Matt Edwards
Executive Creative Director	Wes Phelan
Associate Creative Director	Kevin Leung
Associate Creative Director	Clemens Zlami
Copywriter	Zak DeLange
Copywriter	Colin Nissan
Art Director	Andrew Congleton
Art Director	Sean Farrell
Head of Production	Jim Haight
Broadcast Producer	Matt Flaker
Broadcast Producer	Daniel Chang
Graphic Designer	Jim King
Agency Producer	Hanna Hegnell
Design Director	Rachael Stamps
Artist	Joanna Pham
Artist	Maria Leung
Managing Partner	Leslie Barrett
Account Director	Tom Powers
Account Director	Olivia Mullen
Account Manager	Clayton Bishop
Head of Strategy	Bonnie Wan
Strategy Director	Katie Coane
Strategy Director	nik poon
Communications Planner	Christine Chen
Communications Director	Dong Kim
Communications Planner	Charlotte Cordova
Research & Development	Jane Warren
Strategist	Whitney Thomas
Communications Director	Meredith Vellines
Director of Business Affairs	Judy Ybarra
Business Affairs Manager	Heidi Killeen
Traffic	Ruchele Eisenman
Traffic	Edgar Ornelas
Actor / Celebrity	Christopher Walken
Production Company	Hungry Man
Director	Bryan Buckley
Producer	Matt Lefebvre
Executive Producer	Caleb Dewart
Executive Producer	Kim Dellara
Director of Photography (DOP)	Hoyte van Hoytema
Production Designer	David Skinner
Production Manager	Will Vudmaska
1st AD	Craig Owens
Post Production	Company 3
Colorist	Tom Poole
Color Producer	Shannen Troup
VFX Company	The Mill LA
VFX Creative Director	John Leonti
VFX Executive Producer	Hillary Thomas
VFX Producer	Sherilyn Martin
Shoot Supervisor / 2D Lead / VFX Supervisor	Nhat Tran
2D Artist	Sandra Ross
VFX Coordinator	Rachel Dorrothy
Editing Company	Cabin Edit
Editor	Chan Hatcher
Editorial Producer	Katy Lester Zamora
Sound Designer	Steven Rosen
Sound Designer	Kelly Oostman
Audio Assistant	Graham Carpenter
Audio Assistant	Alex Thiel
Sound Director	Justine Cortale
Agency	Goodby, Silverstein & Partners