Visit Victoria - "Melbourne. A Twist At Every Turn "

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

13789

Title	Melbourne. A Twist At Every Turn
Agency	Clemenger BBDO Melbourne
Campaign	A Twist at every Turn
Advertiser	Visit Victoria
Brand	Visit Victoria
Date of First Broadcast/Publication	2017 / 10
Business Sector	Destinations (Countries & Places)
Story	Melbourne is a city with a twist at every turn. Down street art adorned laneways, along tree-lined boulevards, and behind inconspicuous doorways, you’ll find experiences to suit every taste. From culinary sensations to breathtaking gigs, world-class art, sports and shopping, there’s something for everyone.
Philosophy	VisitVictoria has launched 'A Twist at every Turn', a new brand platform designed to attract more visitors to the city. The work, developed by Clemenger BBDO Melbourne, aims to “showcase the depth and breadth of Melbourne’s diverse cultural experiences”. It's the first major push from Visit Victoria since 2011, and show how the city can shift and change in the blink of an eye, according to the agency. From food, sports and shopping to romance, art and play - the ads roll through what's on offer in the city through different film genres. And of course, there's hipsters, street art graffiti, trams and AFL.
Media Type	Television & Cinema
Length	91 seconds
More Information	visitmelbourne.com/twist
Production Company	Revolver
Editing Company	The Butchery
Advertising Manager	Fiona Ive
Director	Gary Freedman
Editor	Jack Hutchings
Post Production	The Refinery Post Production
Editor	Eugene Richards
Sound	Flagstaff Studios