Title | From Jamaica With Love - Cane to Cup |
Agency | Project: WorldWide |
Campaign | From Jamaica With Love |
Advertiser | Appleton Estate Jamaica Rum |
Brand | Appleton Estate |
Date of First Broadcast/Publication | 2014 / 8 |
Business Sector | Spirits, Fortified Wines |
Tagline | From Jamaica With Love |
Story | Marking Jamaican Independence Day on August 6, Appleton® Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, "From Jamaica With Love." This is the first marketing campaign from the brand's new creative agency of record, San Francisco's ARGONAUT, which invites consumers to explore the raw beauty of the world beyond their every day. |
Media Type | Television & Cinema |
Length | |
More Information | http://www.appletonestate.com/ |
Creative / Art Direction | ARGONAUT |
Creative / Art Direction | Hunter Hindman |
Creative / Art Direction | Rick Condos |