AIB - "Ireland's First Online Mortgage Tool"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

12029

Brand: AIB
Country: Ireland

Advertiser: Allied Irish Bank

Title	Ireland's First Online Mortgage Tool
Agency	Rothco, part of Accenture Song
Campaign	Ireland's First Online Mortgage Tool
Advertiser	Allied Irish Bank
Brand	AIB
Date of First Broadcast/Publication	2020 / 3
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Tagline	We Back Belief
Philosophy	The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
Media Type	Television
Length	60 seconds
Market	United Kingdom
Post Production	The Assembly Rooms
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Mark Brennan
Marketing Manager	Pauline Carmody
Brand Manager	Sarah Gallagher
Brand Manager	Aine Brady
Agency Producer	Jessica Derby
Chief Creative Officer	Al Kelly
Executive Creative Director	Jen Spiers
Creative Director	Emma Sharkey
Creative Director	Ray Swan
Creative Team	Sam Caren
Creative Team	Alex Ingarfield
Finished Artist	Gerry Cole
Account Director	Emily Lyons
Account Manager	Amy Harrington
Strategist	Bronagh O’Donovan
Strategist	Casey Smyth
Digital Strategy	Karla Chubb
Production Company	Academy Films
Director	Conkerco
Producer	Stephen Overs
Director of Photography (DOP)	Franz Lustig
Editor	Nik Hindson
Online Post House	Screen Scene
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
VFX Supervisor	Gavin Casey
Colorist	Seamus O’Kane
Colorization	The Mill London
Sound	Screen Scene
Sound	Will Farrell