CALM - "The Invisible Opponent"

AMV BBDO

AMV BBDO London, United Kingdom

1658

Title	The Invisible Opponent
Agency	AMV BBDO
Campaign	The Invisible Opponent
Advertiser	Campaign Against Living Miserably (CALM)
Brand	CALM
Date of First Broadcast/Publication	2021 / 7
Business Sector	Charities, Foundations, Volunteers
Story	Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, with his opponent digitally removed by MPC, we see the fighter moving around the ring, throwing and evading punches as his skin ripples with the impact of jabs. The sequence sees two big blows knock Wilder to the floor, as the referee starts to count. Summoning extra strength from somewhere, Fury lifts himself from the canvas and stands ready to fight again.MPC worked on over 1000 frames of footage to paint out Deontay Wilder. We created new limbs, faces and body parts of Tyson to patch the areas Wilder covered. Essentially, we were rebuilding Tyson for a number of sequences, we took sections of the crowd and recreated their reactions, rebuilt the referee, and anything that got obscured. The team added impact with FX plates of flying sweat, and a powerful filmic grade.
Media Type	Digital
Length	60 seconds
Chief Creative Officer	Alex Grieve
Creative Director	Zac Ellis
Director	Marcus Dryden
Editor	Bruce Townend