Diana Rüter
München, Germany
TitleMoshammer
Agency
Campaign Moshammer
Advertiser Biss
Brand Biss Homeless Journal
PostedDecember 1999
Product Biss
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Munich’s street magazine / Citizens in social distress
Story Biss is a Munich street newspaper; many of the articles are written by homeless people. International celebrities from politics, sports, the arts, and society who live in Munich pose as beggars (with the typical cardboard) on the street. People think: If they can present themselves with this newspaper, I can do (buy) it as well.
Media Type Television
Length
Market Germany
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Actor / Celebrity
Production Company

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