| Title | Unseen Signals |
| Agency | VML |
| Campaign | Unseen Signals |
| Advertiser | Campaign Against Living Miserably (CALM) |
| Brand | CALM |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | No signal for help should go unseen. Your support could help save a life |
| Story | Over the course of this summer’s biggest football tournament, it is estimated 14 young women in the UK will take their own lives with recent ONS data revealing that one woman under the age of 25 dies by suicide every two days. Unseen Signals, created by VMLY&R London, aims to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life, as almost a fifth (19%) of young women aged between 18-34 in the past 5 years have felt either dismissed or invisible when speaking up about a mental health crisis. Known for her emotional storytelling, the hero film was directed by Natalie Rae through Object & Animal. England Lioness and CALM ambassador Fran Kirby is the focus of the action as she goes down in agony after being fouled, hand raised. She needs help. But the game continues around her. The whistle isn’t blown. She calls out. The game continues. She’s invisible. The players, the referee and the crowd are oblivious. There is no help coming. The powerful work draws on parallels faced by young women who are suicidal, whose calls for help can all too often be misunderstood or go unrecognised. |
| Media Type | Television |
| Length | |
| Post Production | Framestore |
| Production Company | Object & Animal |
| Founder | Dom Thomas |
| Executive Producer | Dom Thomas |
| Producer | Lucy Sherwood |
| Director of Photography (DOP) | Olan Collardy |
| Hair | thu mua phế liệu 24h |
| Director of Operations | Sophie Cowan |
| Editor | Eve Ashwell |
| Editor | Ed Cooper |
| VFX Lead | Paul O'Brien |
| VFX Lead | Darran Nicholson |
| Producer | Jake Saunders |
| Colorist | Matthieu Toullet |
| Audio | 750mph Sound |
| Sound Engineer | Marçin Pawlik |
| Media Agency | 7Stars |
| Chief Marketing Officer (CMO) | Matt Jennings |
| Marketing Director | Dipika Saggi |
| Creative Director | Danny Wright |
| Project Manager | Elle Abu-Nimeh |
| Director | Natalie Rae |
| Executive Producer | Laura Hegarty |
| Production Manager | Jane Linfoot |
| Production Assistant | Ele Baldwin |
| Location Manager | Sally Thomas |
| Assistant Director | Rob Thorpe |
| Account Manager | Callum Noad |
| Editing Company | Assembly Rooms |
| Editor | Phoebe Armstrong-Beaver |
| Roto | Maxwell Lane |
| Roto | Asher Hunt |
| Roto | Tizoc Flores |
| Colorization | Company 3 |
| Audio | Caroline Jemirifo |
| Audio | Natasha Redhead |
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