States United to Prevent Gun Violence - "Best unbox ever with Cayden"

Grey New York

Grey New York New York, United States

Awards

4390

This ad is part of the ACT Responsible Collection

Brand: States United to Prevent Gun Violence
Country: United States

Advertiser: States United to Prevent Gun Violence

Title	Best unbox ever with Cayden
Agency	Grey New York
Campaign	Unboxing
Advertiser	States United to Prevent Gun Violence
Brand	States United to Prevent Gun Violence
Date of First Broadcast/Publication	2021 / 1
Business Sector	Public Safety, Health & Hygiene
Tagline	If it's unlocked, it can be unboxed.
Story	Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden.
Media Type	Digital
Length	99 seconds
Production (Agency)	Townhouse Studios
Animation	Gramercy Park Studios
Production Company	Chelsea Pictures
Production Company	Big Fun Films
Director of Photography (DOP)	Laura Valladao
Head of Production	Penny Ensley
Executive Director States United to Prevent Gun Violence	Clai Lasher-Sommers
Worldwide Chief Creative Officer	John Patroulis
Chief Creative Officer Grey NY	Justine Armour
Executive Creative Director	Jessica Ehrhardt
Group Creative Director	Renan Molin
Creative Director Copywriter	Brendon Nafziger
Creative Director	Daniel Massih
Art Director	Samantha Hilty
Copy Supervisor	Evan T. Atherton
Design	Ho Lee
SVP Account Director	Elizabeth Gilchrist
Project Manager	Joey Scarillo
Director PR	Kirsten Schubert
Executive Director Social	Kenny Gold
Site Builder	Marie Rupolo
Production	Townhouse
Chief Production Officer	James McPherson
Executive Producer	Kristin Childers
Senior Integrated Producer	Samantha Alvarado
SVP Head of Business Affairs	Stephen Bernstein
Business Manager	Angelique Vargas
VP/Music Producer	David Lapinsky
Director	Kevin-Wilson Jr
Owner	Lisa Mehling
Executive Producer	Lisa Mehling
Executive Producer	Pat McGoldrick
East Coast Representative	Denise Blate Roederer
Editor	Patrick Colman
Editor	Sarah Roebuck
Post Production	Penny Ensley
Associate Producer	Andrea Cantor
Animation and Finishing	Gramercy Park Studios
Post Production	Haitanya A. Singh
Illustration	The Youth