Victimes & Citoyens - "Car 1"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

4177

This ad is part of the ACT Responsible Collection

Brand: Victimes & Citoyens
Country: France

Advertiser: VICTIMES & CITOYENS

Title	Car 1
Title (original language)	Voiture
Agency	TBWA\PARIS
Campaign	#DisarmTheRoads
Advertiser	VICTIMES & CITOYENS
Brand	Victimes & Citoyens
Date of First Broadcast/Publication	2021 / 2
Business Sector	Road Safety
Philosophy	Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others.
Media Type	Print
Length	38 seconds
Production Company	\ELSE
Sound Production	\ELSE
Advertising Manager	Coline Gosselin
Advertising Manager	Julien Thibault
Advertising Manager	Anne Lavaud
Agency Manager	Louis Mainbourg
Agency Manager	Julia Montagu
Agency Manager	Emmanuelle Escalere
Agency Manager	Jonathan Serog
Strategic Planner	Sarah-Louise van Uden
Executive Creative Director	Faustin Claverie
Executive Creative Director	Benjamin Marchal
Art Director	Nicolas Duval
Art Director	Morgane Alexandre
Art Director	Sébastien Skrzypczak
Print Producer	Corinne Desouches
Print Producer	Corinne Buys
Chief Executive Officer (CEO)	Maxime Boiron
Producer	Léa Gosselin
Producer	Jennifer Bauche
Production Assistant	Lucile Waechter
Director	Clément Lefer
Model Making	Jacques-Edouard Largy
Model Making	Elie Duponchel
Props	Karine Marques Ferreira
Post Production	Rajae Faloss
Head of Music/Sound	Olivier Lefèbvre
Sound	Fanny Mithois
Sound	Mélanie Bourdet